Singles emerging as trend in cruise market

9 July 2010

In the cruise business, the singles market is getting a lot of attention. First, NCL unveils new cabins for its single supplement and now Silversea is offering reduced pricing.

The luxury line announced it is reducing its single supplement -- the extra amount a single traveler must pay to stay in a cabin meant for two people -- to just 10 percent of the base fare for a range of cabins on four upcoming voyages.
 

The line is also reducing the single supplement to 25 percent on the fare on nine more sailings. That goes against traditionally priced cabins that in the past have invariably been based on double occupancy.
 

"These special rates make it easier for our single guests to make cruise plans without having to worry about finding a travel companion to keep the costs down," Silversea vice president Steve Tucker says in a statement accompanying the announcement.
 

Cruise observers expect to see more emphasis on the single market by other cruise lines.